Covers Sell

Covers Sell

New Look for Almanac

Posted by admin On July - 30 - 2014

The 2015 Harrowsmith Almanac is sporting a new look this year. There are a number of subtle changes, but the biggest change was to add benefit-oriented sell lines to the cover.

This classic publication sold over 24,000 copies last year.

Publisher Yolanda Thorton is pushing for even more robust sales with this year’s editon.

The on sale date is scheduled for September 8th, 2014.

The magazine is distributed by Coast to Coast.  Special thanks to Ron Sellwood and Peter Van De Geyn.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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