Covers Sell

Covers Sell

Ski Canada New Look

Posted by admin On July - 22 - 2014

Ski Canada magazine, which outsells all it’s domestic and U.S.-based competitors, isn’t playing it safe.

Working with K9 Strategy+Design (who has been art directing the magazine for 8 years) and CoversSell.com, the 2015 Gear Guide issue has received a complete makeover.

Publisher Paul Green says, “It was time for Ski Canada magazine to refresh its image so we went to K9 Design, our long term partner in the magazine’s art direction. Assignment: capture the vitality of alpine skiing in an all new look for 2015.”

Norm Lourenco  of K9 Design says,  “We’ve designed Ski Canada for over 8 years but never redesigned it. To say we are stoked is an understatement, but we realize the enormous responsibility and sensitivities that come with redesigning such a celebrated and respected Canadian publication. Our goal is to strengthen the 42 year old brand as a current, authoritative voice on all things ski. Every redesign is a balancing act between yet-to-be-realised new readers and current loyal readers – you’re constantly asking have we gone too far, or not far enough. For Ski Canada, we’ve introduced elements that will bring a bit more fun to the reading experience, while still maintaining their role as the leading publication that is synonymous with skiing.”

The cover price has been raised from $5.95 to $6.99.

The new look goes on sale September 8th, 2014.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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