Covers Sell

Covers Sell

Motorcycle Mojo on a Roll

Posted by admin On June - 5 - 2014

Motorcycle Mojo is on a roll.

With a stepped up distribution and promotion plans and expanded dealer coverage, the magazine is seeing some impressive sales gains.

  • August 2013 up 45%
  • Sep/Oct 2013 up 30%
  • November 2013 up 53%
  • December 2013 up 84%

And while the 2014 issues are not yet sales final we are forecasting…

  • Jan/Feb 2014 is up 28%
  • March 2014 is up 47%
  • April 2014 is up over 100%

The new July 2014 issue is scheduled to hit newsstands June 23rd, 2014.

Art Director Amy McCleverty has done an excellent job of focusing the eye on the stuff that matters, from top to bottom.

  • Good sky bar treatment
  • Free Poster “interuptor box”
  • Action shot of Yahmaha
  • Large button to pop out the 3 Great Rides
  • Plus the 4 Tips for safety at the bottom left

A special thank you to the Art Director Amy McCleverty, to Dawar Taylor at Disticor and to the OMDC.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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