Covers Sell

Covers Sell

ASME Picks Boston as Cover of the Year

Posted by admin On May - 2 - 2014

The American Society of Magazine Editors have named Boston Magazine‘s May 2013 issue the Cover of the Year.

I’ve written about odd choices ASME has made in the past regarding the cover of the year award, when the covers clearly failed to resonate with consumers at the newsstand. This year’s winner was a huge success at the newsstand.

This beautifully designed cover sold 20,978 copies at a 55% sell through.  The April 2013 issue (Cape)  sold 12,823 copies, and the June 2013 issue (Power) sold 13,040.  Last year’s May issue (Beer) sold 12,110.  Therefore the lift over the prior year’s issue was 8,868 copies or a 73.2% lift in sales!

The only issues to outsell this cover since 2010 were the annual “Best Of” covers in August of 2012 (sold 22,473) and August 2010 (sold 33,273).

Boston consistently puts out fabulously designed covers.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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