I’ve written about odd choices ASME has made in the past regarding the cover of the year award, when the covers clearly failed to resonate with consumers at the newsstand. This year’s winner was a huge success at the newsstand.
This beautifully designed cover sold 20,978 copies at a 55% sell through. The April 2013 issue (Cape) sold 12,823 copies, and the June 2013 issue (Power) sold 13,040. Last year’s May issue (Beer) sold 12,110. Therefore the lift over the prior year’s issue was 8,868 copies or a 73.2% lift in sales!
The only issues to outsell this cover since 2010 were the annual “Best Of” covers in August of 2012 (sold 22,473) and August 2010 (sold 33,273).
Boston consistently puts out fabulously designed covers.