Covers Sell

Covers Sell

Cobie

Posted by admin On March - 24 - 2014

The April 2014 issue of Fashion is hard to miss.

Here’s what Editor, Bernadette Morra has to say about the cover:

“Cobie isn’t the biggest star we have shot this year. But her cover has generated a huge response. There is something about the naturalness of her pose, the fresh-out-of-bed hair, and the sexy, plunging neckline that is very captivating. The busy print of the dress and hits of yellow also have the newsstand punch we are always striving for. And though there isn’t much space for cover lines, art director Eng Lau did a great job of stacking them vertically on either side, so we still have a lot of “sells”.”

For your listening pleasure.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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