Covers Sell

Covers Sell

Cobie

Posted by admin On March - 24 - 2014

The April 2014 issue of Fashion is hard to miss.

Here’s what Editor, Bernadette Morra has to say about the cover:

“Cobie isn’t the biggest star we have shot this year. But her cover has generated a huge response. There is something about the naturalness of her pose, the fresh-out-of-bed hair, and the sexy, plunging neckline that is very captivating. The busy print of the dress and hits of yellow also have the newsstand punch we are always striving for. And though there isn’t much space for cover lines, art director Eng Lau did a great job of stacking them vertically on either side, so we still have a lot of “sells”.”

For your listening pleasure.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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