Covers Sell

Covers Sell

We Are Hockey

Posted by admin On February - 27 - 2014

The March 10th, 2014 issue of SportsNet  looks like a winner.

Rule #32:  Timing Matters

This cover will certainly take full advantage of the lingering high we experienced from the Olympics.  For my money, the Women’s Hockey Team game was a bigger thrill.

Idea:  Why not have 1/2 the copies featuring the women on the front cover, with the guys on the back cover… and the other half with the guys on the front, with the gals on back?

Regardless, a great cover that is sure to sell!

CORRECTION:  I have been informed by the Art Director that they did indeed do the Women’s team on the back cover.  Here it is:

“I was just reading your always entertaining blog and came across the post on the Sportsnet’s Olympic cover. While we decided not to split the run for our gold-plated commemorative issue, we did try to give equal coverage to our hockey heroes. Behold our front and back covers. I couldn’t quite convince everyone to put the women on the front,” Stephen Gregory, Art Director



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Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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