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Covers Sell

The Beaver – Quebec 400

Posted by Scott On March - 25 - 2010

The first-ever Special Interest Publication by The Beaver, the Feb/Mar 2008 issue was produced in both English and French editions. It was perfect bound for the first time ever. Cover stock was up-graded. Cover price was raised from the normal $6.95 to $9.95…a 43% premium.

The issue was backed with a strong retail promotion plan and outstanding support from the distribution team, particularly in Quebec.

The issue outsold the previous Feb/Mar issue by 670% in terms of copies sold. Revenues increased by 1002%.

This issue was awarded the ACE Award (Award for Circulation Excellence) for Best Retail Performance at the 2009 CMC event.

It also won the 2009 National Newsstand Award for best Mid-Size retail performance.

One Response to “The Beaver – Quebec 400”

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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