Covers Sell

Covers Sell

The Beaver – Quebec 400

Posted by Scott On March - 25 - 2010

The first-ever Special Interest Publication by The Beaver, the Feb/Mar 2008 issue was produced in both English and French editions. It was perfect bound for the first time ever. Cover stock was up-graded. Cover price was raised from the normal $6.95 to $9.95…a 43% premium.

The issue was backed with a strong retail promotion plan and outstanding support from the distribution team, particularly in Quebec.

The issue outsold the previous Feb/Mar issue by 670% in terms of copies sold. Revenues increased by 1002%.

This issue was awarded the ACE Award (Award for Circulation Excellence) for Best Retail Performance at the 2009 CMC event.

It also won the 2009 National Newsstand Award for best Mid-Size retail performance.

One Response to “The Beaver – Quebec 400”

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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