Covers Sell

Covers Sell

Check up on RollingStone Miley Cover

Posted by admin On February - 25 - 2014

In a blog post dated October 8th, 2013, I highlighted RollingStone‘s Miley Cyrus cover. lauding them for re-acting quickly to the buzz generated by her outrageous antics twerking.

The 2013-42 issue sold 7,724 copies in Canada…up 58% from the same time slot last year featuring Adele.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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