Covers Sell

Covers Sell

Check Up on SI’s Andrew Wiggins Cover

Posted by admin On February - 25 - 2014

In my post of October 11, 2013, I chose Sports Illustrated as Cover of the Week, for its cover featuring Andrew Wiggins, the 18-year-old guard from Thornhill, Ontario.

The October 2013-42 sold 63% better than the same time slot in 2012.

It too was basketball related.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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