Covers Sell

Covers Sell

National Lampoon Jan 1973

Posted by Scott On June - 7 - 2010

This cover is arguably one of the most controversial covers ever produced.  It is doubtful PETA would let this classic cover go unanswered in today’s politically correct environment.

The cover earns high marks for risk taking, cutting through the clutter of predictable mediocrity, and evoking strong emotions.


National Lampoon Jan 1973, is it Hall of Fame worthy?

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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