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Covers Sell

Pensions

Posted by admin On February - 12 - 2014

The March/April 2014 issue of LEGION is set to hit newsstands on March 3rd, 2014.

The cover is the first in their history to go “all type”.

With a subject matter like Pensions, as opposed to D Day, an action shot just wasn’t realistic.

Here’s what Art Director Jason Duprau had to say about the cover:

“Our March/April issue features our 2014 Veterans Benefits Guide. Not only is this our first Veterans Benefits Guide, it’s our first type-only cover on newsstands. Senior designer, Jen McGill, was tasked with designing the 21 page guide which features Infographics, charts, tables and helpful hints. The design, bold typography and colour palette in the layout were so strong, we wanted to pull these elements for use on the cover. We utilized a ‘Special Feature’ device along with clear sell lines, creating a sense of urgency by emphasizing the benefits every veteran could be missing. Lastly, we kept the skybar clean and simple so it didn’t compete with the body of the cover.”

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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