Covers Sell

Covers Sell

Vikings are Coming

Posted by admin On February - 7 - 2014

The Apr/May 2014 cover of Canada’s History is set to hit newsstands on March 24th, 2014.

Art Director James Gillespie had this to say:

“The cover artist for Canada’s History April-May issue is David Seguin. We chose David because of his ability to create characters that have dynamic movement. Even if they are just supposed to be walking they seem to move with intensity and purpose. His painting style is gritty and borders on impressionistic, giving a sense of realism while at the same time making the work seem otherworldly. The Norse character on our cover, who we affectionately have named Wulfgar, seems to be striding out of the mists of time to connect with our readers and take them on a fantastic voyage through Canada’s Arctic region.”

The subject of Vikings was used once before (Dec/Jan 2006), which set a new sales record at that time.

Rule #30:  If it works, keep doing it

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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