Covers Sell

Covers Sell

Vikings are Coming

Posted by admin On February - 7 - 2014

The Apr/May 2014 cover of Canada’s History is set to hit newsstands on March 24th, 2014.

Art Director James Gillespie had this to say:

“The cover artist for Canada’s History April-May issue is David Seguin. We chose David because of his ability to create characters that have dynamic movement. Even if they are just supposed to be walking they seem to move with intensity and purpose. His painting style is gritty and borders on impressionistic, giving a sense of realism while at the same time making the work seem otherworldly. The Norse character on our cover, who we affectionately have named Wulfgar, seems to be striding out of the mists of time to connect with our readers and take them on a fantastic voyage through Canada’s Arctic region.”

The subject of Vikings was used once before (Dec/Jan 2006), which set a new sales record at that time.

Rule #30:  If it works, keep doing it

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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