Covers Sell

Covers Sell

MagNet Insights

Posted by admin On January - 31 - 2014

In an communication from MagNet Industry Insights (a U.S. based company), 2013 newsstand sales were down by 11.7%.  All sales are based on issues off sale, and on actual wholesale records.  Newsstand dollars were down 9.2% compared to 2012 data.

The release suggests that the reasons for this negative trend include:

The economy

The effect of digital and social media on leisure time and as content delivery tools

A heavy emphasis on low price subscription offers by major publishers to prop up rate bases

Lack of effort to invest in newsstand while they turn attention to digital business

The good news, according to MagNet, is that magazine sales still generate $3 billion, and a high profit margin, with very little effort.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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