Covers Sell

Covers Sell

MagNet Insights

Posted by admin On January - 31 - 2014

In an communication from MagNet Industry Insights (a U.S. based company), 2013 newsstand sales were down by 11.7%.  All sales are based on issues off sale, and on actual wholesale records.  Newsstand dollars were down 9.2% compared to 2012 data.

The release suggests that the reasons for this negative trend include:

The economy

The effect of digital and social media on leisure time and as content delivery tools

A heavy emphasis on low price subscription offers by major publishers to prop up rate bases

Lack of effort to invest in newsstand while they turn attention to digital business

The good news, according to MagNet, is that magazine sales still generate $3 billion, and a high profit margin, with very little effort.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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