Covers Sell

Covers Sell

Thinking Issue

Posted by admin On December - 17 - 2013

The Winter 2014 issue of Rotman is set to hit newsstands on January 13th.

The cover features Albert Einstein, perhaps the most iconic and symbolic chap most people could identify as a “brainiac” if polled on Family Feud.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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