Covers Sell

Covers Sell

Awards Issue

Posted by admin On December - 3 - 2013

This amazing cover is worth celebrating.

Here’s what art director Jamie Hodgson had to say about the cover process:

“Coming off of last years awards issue, of which we described as a ‘keg party’ of athletes, I was challenged with following it up in the same vein. I came up with a holiday wreath of athletes. The great thing about these types of covers is they are engaging once you get them in your hands. People will always show their knowledge by pointing out athletes they recognize. I wanted to take it a step further and create an interactive info-graphic style cover. Having to physically spin the magazine to see all the athletes and having all the sell lines point to specific athletes (and a few non-athletes) will engage the reader longer which is always the goal. Looking for “their guy” is the goal here. I always have fun putting in a few things that don’t belong (non-athletes like Paulina Gretzky and even one movie star. Like last year one athlete is duplicated and a contest is run to see who can figure it out. Everyone asks me how many are on the cover? Guesses range from 100-300 athletes. The answer? 149. Yes that includes fan favourite Blue Jay Munenori Kawasaki. It took a long time to put together but it’s good fun, and thankfully only once per year.”

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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