Covers Sell

Covers Sell

21 Best Rides

Posted by admin On November - 15 - 2013

The  new issue of Dirt Trax magazine is set to hit newsstands December 18th, 2013.

Art Director Andrew Knor pushed the creative edges by creating a split screen cover.  In a world now dominated by a “windows” way of interacting with information, and television news programs and weather programs training people to look at their screen in a multi-tasking way, this cover communicates that it is packed with useful information for off-road enthusiasts.

Cover slash, check!

Skybar, check!

Good use of big numbers to quantify value, check!

Blessed words like Best, check!

Bold type, check!

Good use of key “real estate” at top and left, check!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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