Covers Sell

Covers Sell

Celebrate The Season

Posted by admin On November - 7 - 2013

The December 2013 issue of Canadian House & Home promises many excellent editorial features with a cover that is 6 covers within a cover, but united under a central theme.

Here’s what Editor-In-Chief Suzanne Dimma, has to say about the cover:

“Our December 2013 issue is jam-packed with a wide array of fantastic content, from holiday entertaining and decorating to amazing makeovers, stellar interiors and big personalities. A single image just didn’t sum up everything that our readers are getting when they pick up a copy and, on an increasingly competitive newsstand, we felt a graphic grid would make the issue really stand out. In the digital era, print products must sell the depth of their content even harder, so giving readers a little taste of everything was a natural choice. The finished product feels more intriguing and a true reflection of the issue’s content.”

Looks like a winner!

 

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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