Covers Sell

Covers Sell

SI The Freshman

Posted by admin On October - 11 - 2013

Sports Illustrated has chosen Andrew Wiggins, the 18-year-old guard from Thornhill, Ontario, for their cover (October 14, 2013).  Quite an honour, and perhaps a ton of pressure, for the Freshman who has yet to play his first game for the Kansas Jayhawks.

This cover eschews the old “eye-contact” rule…wisely in this case, as his face is not yet iconic, the way JFK, or Michael Jordon, or Tom Cruise might be.   We do see his name “Wiggins” on the back of his jersey.  But what really makes this cover is the black and white retrospectives in the background.

As a result, the cover has a classic, vintage, look that will evoke emotions from diehard basketball fans, yet draw in the younger audience who is hungry for the latest hotshot. 

The cover line is simple and direct.  I love the way the logo was scruffed-up. This cover should sell well in Canada!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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