Covers Sell

Covers Sell

House & Home Kitchens and Baths SIP

Posted by Scott On April - 24 - 2010

House & Home Kitchen and Baths SIP

If you want to see how to do an SIP cover properly, rush out to your local newsstand and buy the new Special Interest Publication from Canadian House & Home…Kitchens & Baths.
This cover achieves the perfect trick of respecting and adding value to the mother brand, while carving out a powerful and sophisticated place of its own on the shelf.

The strong logo remains true to form. The Cover Slash adds value and visual appeal, and the benefit-oriented sell lines use the cover real estate extremely effectively…triangulating the eye to go where we want it to go.

Note the $7.95 premium cover price (regular issue of Canadian House & Home retails for $5.95) which SIP’s can comfortably command. Great value for this high quality magazine crammed with service ideas and time-and-money saving advice.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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