Covers Sell

Covers Sell

House & Home Kitchens and Baths SIP

Posted by Scott On April - 24 - 2010

House & Home Kitchen and Baths SIP

If you want to see how to do an SIP cover properly, rush out to your local newsstand and buy the new Special Interest Publication from Canadian House & Home…Kitchens & Baths.
This cover achieves the perfect trick of respecting and adding value to the mother brand, while carving out a powerful and sophisticated place of its own on the shelf.

The strong logo remains true to form. The Cover Slash adds value and visual appeal, and the benefit-oriented sell lines use the cover real estate extremely effectively…triangulating the eye to go where we want it to go.

Note the $7.95 premium cover price (regular issue of Canadian House & Home retails for $5.95) which SIP’s can comfortably command. Great value for this high quality magazine crammed with service ideas and time-and-money saving advice.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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