Covers Sell

Covers Sell

Adbusters takes Gold

Posted by Scott On June - 12 - 2013

Adbusters magazine’s March/April 2012 issue won gold for the Best Magazine Cover of the Year at the 2013 National Magazine Awards.  Congratulations to this unique, BC-based magazine that has international appeal.

This fast-food satire cover was their 2nd best selling issue in 2012..and beat their overall average on the other five issues by 22%.  That’s great!

Only the Jan/Feb 2012 issue sold better for Adbusters in 2012…selling 36% more copies than the award-winner, and 81% more than the average on the other five issues.

While this award is essentially an award for artistic merit, it’s nice to see a cover chosen that also enjoyed strong sales at newsstands, and at a premium priced $8.95!

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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