Covers Sell

Covers Sell

Adbusters takes Gold

Posted by Scott On June - 12 - 2013

Adbusters magazine’s March/April 2012 issue won gold for the Best Magazine Cover of the Year at the 2013 National Magazine Awards.  Congratulations to this unique, BC-based magazine that has international appeal.

This fast-food satire cover was their 2nd best selling issue in 2012..and beat their overall average on the other five issues by 22%.  That’s great!

Only the Jan/Feb 2012 issue sold better for Adbusters in 2012…selling 36% more copies than the award-winner, and 81% more than the average on the other five issues.

While this award is essentially an award for artistic merit, it’s nice to see a cover chosen that also enjoyed strong sales at newsstands, and at a premium priced $8.95!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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