Covers Sell

Covers Sell

Magazine cover like Book cover

Posted by admin On June - 10 - 2013

The August cover of Canadian Real Estate Wealth, created by Alicia Chin, features an all-type cover that has a feeling that is almost like a great book jacket cover.

“While an image can be worth a thousand words, sometimes powerful words are all you need,” says Alicia.  “More playful treatments with type have become a growing trend in the design space.   These eye-catching changes in style provoke emotion and set the overall tone for this cover.  The concept of this type-only cover was accomplished by not only choosing fonts that represent our brand, but also introducing a script font into the mix. While we can’t promise this new addition is permanent, we feel it added a certain elegance to subject matter that can often be very bold and intimidating to some.”

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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