Covers Sell

Covers Sell

Garden & Gun (Covers that Inspire)

Posted by admin On June - 6 - 2013

The marquee opening event at MagNet 2013 featured Rebecca Wesson Darwin, President and CEO of Garden & Gun magazine. If you missed this presentation, I understand that Magazines Canada has video-taped the event and plan to post it on their web site shortly.  Don’t miss it.

The presentation was fabulous:  intelligent, charming, informative…reflecting both Ms. Darwin’s personal style and her magazine… and focused relentlessly on quality editorial content, quality packaging, quality events, quality people.  Advertising was mentioned only once, and in the context that their special events, while they have some limited sponsorship opportunities, are really focused on having a good time, mingling with readers, and creating word-of-mouth buzz.

I won’t spoil the video, but the organic circulation growth story is almost impossible to believe…until you thumb through the magazine. 

The magazine’s covers are fantastic too.  It is crystal clear is that the Publisher and her team, are laser-focused on their reader and the themes that move them, from a perfectly controlled Southern point of view:  Food, Music, Home & Garden, Sporting Life, Arts & Culture, Travel.  Garden & Gun certainly subscribes to the notion that “if it aint broke don’t fix it”  or Rule #30:  If it Works Keep Doing it.  And is it ever working! 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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