Covers Sell

Covers Sell

Dumb Jocks

Posted by admin On May - 31 - 2013

The latest cover from Sportsnet is one to watch.  When I saw this cover I couldn’t help shaking my head as I laughed.  I am as guilty as the next guy for helping enrich athletes by watching TV, listening to the radio, purchasing over priced tickets to games, and buying caps and t-shirts.  I must also confess to resenting the ludicrous amounts of money these jocks earn, pure jealousy I admit it.  

 Sportsnet may have tapped a vein: even die-hard fans can take some perverse pleasure in reading about how these morons manage to burn their fortunes. Here’s what Art Director Jamie Hodgson, had to say about the cover:

“Our 2nd Annual Money Issue follows up on one of our most successful newsstand issues of 2012. I’m typically bored of money issues with tons of dollar signs and stacks of cash and coins floating around layouts so I thought with this great cover line we had, I’d light the cover on fire this year. Why not! How often do you get to singe the corners of your logo and get away with it? The big fiery BURN is sure to catch attention on stands. I had some fun with the monopoly board of uber-rich athletes with some of the bizarre and ridiculous things they spend their fortunes on, with a special bust-out of Evander Holyfield in the bottom corner, our big feature in the package. Also, you can’t go wrong with a little Paulina Gretzky for sports fans up in the top left corner, right?”

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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