Covers Sell

Covers Sell

Outdoor Canada Takes a Risk

Posted by admin On May - 27 - 2013

The Summer 2013 issue of Outdoor Canada is refreshing.  Art Director Sandra Cheung serves up an original cover treatment that dares its readers to have some fun. 

“Summer is vacation time, the time we all like to have as much fun as possible. With this cover, we wanted to tap into that element of fun, from the type treatment through to the cover lines through to our model draped in all manner of fishing and hunting gear. It should really stand out in its category on the newsstand,” says Sandra.

Editor Patrick Walsh has this to add, “We’ve even incorporated that pesky barcode/address box into the design, making it work for us rather than chopping off the model’s leg. We really planned this one out!”

I love it when editors and art directors have the courage to try something unpredictable.  No “fin and grin” with a salmon.  No”white tailed deer with a huge rack” this time around.  I hope they are rewarded for their risk taking!  I’d bet on it.

The issue goes on sale June 10th, 2013.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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