Covers Sell

Covers Sell


Posted by admin On March - 29 - 2013

The latest cover from Canadian Business (April 15th, 2013) is sure to cause a stir. 

Recipe for success:

Iconic Canadian brand + Beloved motherhood product + Controversey + Brilliant art direction = Great Cover = Success!

Here’s what Art Director John Montgomery had to say about the cover:

“We chose the Tim Hortons cup for our cover because we felt that Tim’s is known for their coffee more than anything else. It is such a recognizable Canadian icon, especially when you see the distinctive red and yellow of Roll Up The Rim.  So we thought it would attract newsstand attention. It doesn’t hurt that Tim Hortons is running that Roll Up The Rim promotion right now. Putting a serious, provocative business headline on the company’s cheerful packaging creates a tension that will draw readers in.”

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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