Covers Sell

Covers Sell

TIME Magazine Person of the Year 2012

Posted by Scott On December - 20 - 2012

Time Magazine has unveiled their annual 2012 Person of the Year cover.  No big surprise.  Obama.  They also chose him when he won the presidency in 2008.

The 2008 cover featured the Hope/Change illustration.  This time, the mood appears much more somber and serious with the photographic approach of Obama in profile, looking very much like the profile of Lincoln on the 1 cent coin. 

Of  intetest is the fact that they changed the trade mark red border for this more sober treatment.  Something they have done before with their 9/11 issue, and only four times in their history apparently. 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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