Covers Sell

Covers Sell

Really? Is it Just Me?

Posted by Scott On December - 6 - 2012

Last week NOW “referenced” TIME magazines’ classic X cover treatment.  This week NOW appears to be “referencing” New York magazine.  Appears to be a lot of “referencing” going on. 

http://www.thestar.com/news/gta/article/1296404–now-magazine-cover-featuring-rob-ford-compared-to-time-s-cover-of-hitler

Remember the recent firestorm over Margaret Wente, and her, uh, alleged “plagiarisim” at the Globe & Mail?   I guess this just proves that there is a higher (read: double)  standard for The Globe & Mail (Wente) and Maclean’s (Bonhome cover) then there is for NOW.  Or perhaps it could be that NOW has become irrelevant and a parody of itself.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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