Covers Sell

Covers Sell

Really? Is it Just Me?

Posted by Scott On December - 6 - 2012

Last week NOW “referenced” TIME magazines’ classic X cover treatment.  This week NOW appears to be “referencing” New York magazine.  Appears to be a lot of “referencing” going on. 

http://www.thestar.com/news/gta/article/1296404–now-magazine-cover-featuring-rob-ford-compared-to-time-s-cover-of-hitler

Remember the recent firestorm over Margaret Wente, and her, uh, alleged “plagiarisim” at the Globe & Mail?   I guess this just proves that there is a higher (read: double)  standard for The Globe & Mail (Wente) and Maclean’s (Bonhome cover) then there is for NOW.  Or perhaps it could be that NOW has become irrelevant and a parody of itself.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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