Covers Sell

Covers Sell

Microsoft Buys Covers

Posted by Scott On November - 21 - 2012

http://www.businessinsider.com/conde-nast-wants-you-to-believe-microsoft-didnt-pay-for-windows-8-covers-on-vanity-fair-and-glamour-2012-11

It will be interesting to see how newsstand sales are impacted….we will check back in on this when the numbers start to firm up.

In the grand scheme of things, if the ad sales revenue was as big as is being suggested, does it really matter?  Great to see that a huge player in the digital space values print so highly to sell its new hardware.  I guess they know how smart, savy, sophisticated, and engaged the readers of print magazines really are.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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