Covers Sell

Covers Sell

Obama Wins

Posted by Scott On November - 8 - 2012

Bloomberg Businessweek was ready for either outcome to the U.S. Presidential election.  They prepared two rather depressing cover treatments…designed to get the twittersphere all lit up.  Effective.

Judging from polls in Canada and Europe, the citizens of the world, had they been able to vote, would have overwhelmingly chosen to re-elect Obama too.  Perhaps the biggest losers on election night were Jon Stewart, Jay Leno, and other assorted comics, who would have had way more fun mocking Romney and jacking-up their own ratings and personal brands had the outcome been different.

We’ll never know how the now discarded Romeny cover might have sold, but it will be interesting to see how the Bloomberg Businessweek crowd responds to the Obama cover.  Judging by the 300+ point meltdown of the stock market yesterday, the verdict might not be very favorable, unless they plan to use the cover as a dart board. 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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