Covers Sell

Covers Sell

CREW posts big gains in 3rd Quarter

Posted by Scott On November - 5 - 2012

Canadian Real Estate Wealth is enjoying a fabulous 3rd quarter at the newsstand, with all three issues posting huge increases in copies sold.

Plus, their 2012 SIP has posted big gains too!

Strong covers, solid promotions, and great distribution work to expand dealer coverage by 35% all contributed to the success. 

The Art Director is  Rebecca Downing.

  • The July issue featured a “celebrity dragon” form the hit CBC show Dragons Den.  Sales jumped 21% from prior year
  • The August issue featured a cover split to offer Western readers a more familiar mountain scene, while Eastern readers enjoyed a more familiar lake side view. Sales jumped 33%
  • The September issue featured a three-way cover split, with sales up 83%
  • This year’s SIP is up 51% and 83% resepectively compared to the two previous SIP’s published in 2010

Click on images of covers to enlarge

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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