Covers Sell

Covers Sell

Weather on Steroids

Posted by Scott On November - 1 - 2012

The latest issue (November 6th, 2012) of Bloomberg Businessweek is getting some attention in the social media space.  Timing and opportunisim is everything when you are a newsweekly, and this one sure didn’t miss the chance. 

The timing of injecting environmental concerns into the pending Presidential election is brilliant, invoking a play on the Bill Clinton buzz words…”It’s the economy, stupid.”  Perfect in so many ways!

Now the Mayor of NY has chimed in.

It sure seems to be working out there in the twitterverse.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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