Covers Sell

Covers Sell

Weather on Steroids

Posted by Scott On November - 1 - 2012

The latest issue (November 6th, 2012) of Bloomberg Businessweek is getting some attention in the social media space.  Timing and opportunisim is everything when you are a newsweekly, and this one sure didn’t miss the chance. 

The timing of injecting environmental concerns into the pending Presidential election is brilliant, invoking a play on the Bill Clinton buzz words…”It’s the economy, stupid.”  Perfect in so many ways!

Now the Mayor of NY has chimed in.  http://www.mediabistro.com/fishbowlny/bloomberg-endorses-president-obama_b71150

It sure seems to be working out there in the twitterverse.  http://www.huffingtonpost.com/2012/11/01/bloomberg-businessweek-hurricane-sandy-controversy-stupid_n_2056407.html?utm_hp_ref=media

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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