Covers Sell

Covers Sell

Sportsnet Cover Video Sizzles You Tube

Posted by Scott On October - 4 - 2012

A new YouTube video created by Art Director Jamie Hodgson is electric sizzle…showcasing just how he went about creating the new cover of Sportsnet

Very cool and worth a watch.  Click here:  http://youtu.be/–83VRZC15E

Here’s what Jamie had to say about it:

“We decided to create the cover build video as a digital bonus for the iPad version of the magazine—something fun to kick off the issue. It offers readers a chance to go behind the scenes and see the evolution of the cover from start to finish. Our Bettman cover (October 8, 2012 cover date) was the first. This one is now online at sportsnet.ca and YouTube and is blowing up the Twitterverse. It’s a slick addition, that’s all ours, done for fun to create buzz. I think it works, how can you not smile after watching that!?”

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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