Covers Sell

Covers Sell

Sportsnet Cover Video Sizzles You Tube

Posted by Scott On October - 4 - 2012

A new YouTube video created by Art Director Jamie Hodgson is electric sizzle…showcasing just how he went about creating the new cover of Sportsnet

Very cool and worth a watch.  Click here:  http://youtu.be/–83VRZC15E

Here’s what Jamie had to say about it:

“We decided to create the cover build video as a digital bonus for the iPad version of the magazine—something fun to kick off the issue. It offers readers a chance to go behind the scenes and see the evolution of the cover from start to finish. Our Bettman cover (October 8, 2012 cover date) was the first. This one is now online at sportsnet.ca and YouTube and is blowing up the Twitterverse. It’s a slick addition, that’s all ours, done for fun to create buzz. I think it works, how can you not smile after watching that!?”

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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