Covers Sell

Covers Sell

4WDrive…leaves U.S. titles in the dust

Posted by Scott On October - 3 - 2012

The new issue of 4WDrive magazine, a Canadian title published by Suncrusier Media Inc., is set to hit newsstands October 28th.

The title completley re-designed their cover template, has been promoting with key retailers, and with the help of Ron Sellwood and the Coast to Coast team, has ramped up its dealer coverage across the country. 

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As has been previously reported, sales of magazines in Canada have been soft in the first half…down 6.5% according to industry insiders.

Certainly for this category of “Off Road” titles the sales have been dismal, for all the U.S. Imports.  However, 4WDrive is the only title showing growth in Canada.   Sales are up 16% so far in 2012.

Other titles in the category include:

  • Petersen’s…down 17%
  • JP…down 15%
  • Sport Utility…down 19%
  • Off Road…down 10%
  • Four Wheeler…down 6%

Full disclosure.  4WDrive is a client of

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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