Covers Sell

Covers Sell

Mother Jones Rips Romney

Posted by Scott On September - 26 - 2012

It’s been a busy week in the magazine business.  First, Closer and Chi magazine lit up the media world with shots of Princess Kate topless.  Then Charlie Hebdo lit a fire with more Muslim cartoons.  Now Mother Jones scores a direct hit by getting an exclusive video tape of Mitt Romney that went viral. 

No matter how you slice or dice it, magazines are making news and are in the news…and magazines are creating lots of media buzz, on TV, talk Radio, in newsspapers, on blogs, and other social media outlets. 

Mother Jones hit the motherlode of free PR…good for them.  Looks like Mom is still capable of being very relevant.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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