Covers Sell

Covers Sell

In Style scores with Jennifer

Posted by Scott On September - 25 - 2012

The March 2012 issue of In Style was a single copy success story. 

The cover, featuring Jennifer Anniston was a classic. It was the Cover of the Week:

According to my friends at MagNet, the issue sold 688,000 copies, which is an 11% improvement from the same issue last year.

Every detail of this cover is great, from the way they handle their UPC code right down to the whisps of hair blowing in the wind, the white background, eye contact, great use of cover real estate for the sell lines, to the big number 552 to underline the value proposition.

Leave a Reply


About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



    Activate the Flickrss plugin to see the image thumbnails!