Covers Sell

Covers Sell

Jann Arden cover sells

Posted by Scott On September - 21 - 2012

The April 2012 issue of Zoomer featured Jann Arden as the cover girl.  As a huge fan of her music, the cover certainly caught my eye.  I blogged about it http://www.coverssell.com/?p=5426 back in March.

I loved the fact that Zoomer was taking a risk with this cover.  Well, the results are in and…

The April 2012 issue out sold April 2011 by 40%, and it out sold April 2010 by 37%.

Congratulations to Zoomer for taking the risk!  No Risk, No Reward!

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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