Covers Sell

Covers Sell

SportsNet sports Hot Cover

Posted by Scott On August - 24 - 2012

This new SIP from SportsNet magazine has the look of a gold medal winner…ok, this is Canada, maybe Silver.  But a winner none the less.

The editor and publisher, Steve Maich, spoke at the PBAA Canada event last week and underscored the importance of quality editorial products.  This package sure delivers on that promise. 

Here’s what Steve had to say about this issue:

“One thing that makes Canada special is that we really view the Olympics as a window on the world. Sure, we’re cheering mainly for Canadians, but we have huge interest in the accomplishments of great athletes like Michael Phelps, Usain Bolt and Jessica Ennis. That created an opportunity for us to celebrate an amazing Games, despite the fact we didn’t come home with a lot of gold medals. Christine Sinclair was the perfect symbol in that way. She turned in an incredibly gutsy performance that the whole country was proud of. We wanted a cover that was celebratory, and she was the natural choice to be the main image. Who cares what colour her medal is? I think our Art Director Jamie Hodgson, once again, captured exactly the spirit we were going for.”

The issue retails for $6.95, and went on sale August 20th, 2012. 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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