Covers Sell

Covers Sell

SportsNet sports Hot Cover

Posted by Scott On August - 24 - 2012

This new SIP from SportsNet magazine has the look of a gold medal winner…ok, this is Canada, maybe Silver.  But a winner none the less.

The editor and publisher, Steve Maich, spoke at the PBAA Canada event last week and underscored the importance of quality editorial products.  This package sure delivers on that promise. 

Here’s what Steve had to say about this issue:

“One thing that makes Canada special is that we really view the Olympics as a window on the world. Sure, we’re cheering mainly for Canadians, but we have huge interest in the accomplishments of great athletes like Michael Phelps, Usain Bolt and Jessica Ennis. That created an opportunity for us to celebrate an amazing Games, despite the fact we didn’t come home with a lot of gold medals. Christine Sinclair was the perfect symbol in that way. She turned in an incredibly gutsy performance that the whole country was proud of. We wanted a cover that was celebratory, and she was the natural choice to be the main image. Who cares what colour her medal is? I think our Art Director Jamie Hodgson, once again, captured exactly the spirit we were going for.”

The issue retails for $6.95, and went on sale August 20th, 2012. 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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