Covers Sell

Covers Sell

Sitting Bull Sells

Posted by Scott On August - 21 - 2012

Native Peoples magazine scored a huge success with their Jan/Feb 2012 cover, featuring Sitting Bull.

The cover increased their single-copy sale by 32% over the same issue in 2011, and sold 64% better than their average issue over the past year. 

No special promotions.  No change in frequency or cover price.  Just a great cover. 

An iconic treatment of an important historical “celebrity” resulted in this classic cover treatment. 

With all the negative noise in the marketplace, isn’t it refreshing to see a high quality, niche publication score such an impressive success?  (Click on image to enlarge)

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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