Covers Sell

Covers Sell

Style…Big Ideas

Posted by Scott On August - 17 - 2012

The September 2012 issue of Style at Home looks like a winner!

“Think beige is boring? Think again. Our September cover showcases the best of neutral tones with a light-filled image of a dining room. The decor features a combination of natural materials and textures – from wood to linen – that are combined in a sophisticated but accessible fashion. To draw further attention to the beige tones, we have used a rich charcoal grey for the masthead and knocked out the logo. The main coverline sells the message “how to decorate with neutrals” which is empowering to readers. Flip through the magazine and you’ll know that the content of the magazine delivers on the coverline promise,” says editor-in-chief Erin McLaughlin.

This issue finds that “golden seem” for shelter books, where the cover looks both smart and sophisticated, yet entirely approachable and accessible.  The starburst echoes that same thrust…we want successful AND affordalbe.  And the two main hooks are hard-working cover lines that are extremely benefit-oriented.  

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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