Covers Sell

Covers Sell

Style…Big Ideas

Posted by Scott On August - 17 - 2012

The September 2012 issue of Style at Home looks like a winner!

“Think beige is boring? Think again. Our September cover showcases the best of neutral tones with a light-filled image of a dining room. The decor features a combination of natural materials and textures – from wood to linen – that are combined in a sophisticated but accessible fashion. To draw further attention to the beige tones, we have used a rich charcoal grey for the masthead and knocked out the logo. The main coverline sells the message “how to decorate with neutrals” which is empowering to readers. Flip through the magazine and you’ll know that the content of the magazine delivers on the coverline promise,” says editor-in-chief Erin McLaughlin.

This issue finds that “golden seem” for shelter books, where the cover looks both smart and sophisticated, yet entirely approachable and accessible.  The starburst echoes that same thrust…we want successful AND affordalbe.  And the two main hooks are hard-working cover lines that are extremely benefit-oriented.  

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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