Covers Sell

Covers Sell

StyleBook SIP

Posted by Scott On August - 16 - 2012

Maryam Sanati, editor, for Toronto Life SIPs, made a fabulous presentation at the 8th annual PBAA Canada event yesterday.  Maryam shared a bit about the history of Toronto Life SIP’s, which started with the Eating & Drinking special.  This year they will publish six (6) SIPs, and in 2013 will grow to an astounding collection of seven (7) specials a year.

Here’s what the art Director has to say about the new Stylebook SIP:

“We wanted to capture an urban edge and energy—with a rich, risky black background, an unexpected mix of colours and textures, and a Toronto model with gorgeous (un-retouched) freckles. This city is more stylish and creative than ever before and we wanted to reflect the sophistication of our style scene. We collaborated with many rising stars in fashion, among them our cover photographer, Norman Wong.”
—Una Janicijevic, Stylebook art director

The (second annual) Stylebook is scheduled to hit newsstands August 23rd.  The cover price is $8.95.

The Stylebook, is a premium newsstand-only publication.  

“Equal parts glamorous fashion magazine and shopping bible, Stylebook is the consummate guidebook for fall style in the city. The editors of Toronto Life, along with a jury of style experts, took on the daunting challenge of assembling the coveted list of the 25 most stylish Torontonians.  The issue is rounded out with a cross-city guide to the best primping and grooming providers, an exploration of Toronto’s reigning style tribes, hot up-and-coming designers and models, and how the chicest dress, live and entertain, ” according to the press release.

Maryam announced the yet-to-be-unveiled, Toronto Life Cooks, which will be a recipe focused SIP, retailing at $11.95, due out in late September, with a newsstand distribution of 40,000 copies.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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