Covers Sell

Covers Sell

Fly Fusion

Posted by Scott On March - 25 - 2010

This issue marked a turning point in Fly Fusion’s evolution. The magazine up-graded to better cover stock, added perfect binding, re-positioned the logo far left to make room for a new drop down box device, and took the cover price up from $6.95 to $7.95…a 14% increase.

Backed by a strong retail promotion campaign in Canada, and with the support of Disticor and the wholesale community, this issue will be Fly Fusion’s best-selling issue ever.

It will outsell last year’s Winter issue by over 205% in units sold, and by 250% in revenue.

This cover just won an ACE AWARD (Award for Circulation Excellence) at the 2010 MagNet event for Best Retail Mid-Size Circulation category.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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