Covers Sell

Covers Sell

The 2013 Directory

Posted by Scott On August - 2 - 2012

The 2013 Canadian Business Franchise Directory is poised to hit newsstands this month.

The cover features a white background for maximum pop, a gold border to signal “special”,  big bold use of the number 732 to communicate the comprhensive value proposition, a bright red starburst button, and used the lower left “real estate” to call out other important features in this issue.

“The 2013 Canadian Business Franchise Directory builds on the success of last year’s directory,” says Kenilworth Media editorial director Blair Adams. “The cover design is clean and inviting, encouraging readers to earn their first million dollars with a career in franchising. The directory includes advice from renowned franchise experts and is rounded out by one of the most comprehensive listings of franchises eager to be part of the Canadian marketplace.”

“The Canadian Business Franchise Directory is the go-to resource for franchisors and potential franchisees. I am really excited about what the 2013 edition has to offer both readers and our advertisers.” 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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