Covers Sell

Covers Sell

King Karl

Posted by Scott On August - 1 - 2012

The  current issue (#31) of Bloomberg Businessweek is a great example of “radical clarity”. 

Art Director Richard Turley has clearly “committed to the cover”. 

Not affraid to use big, bold, aggressive type treatments, this example very well maybe over-the-top.  But for political junkies, this cover is probably irresistable.  For those of you feeling a bit shy about what your magazine is selling, perhaps this cover will serve as inspiration to take some chances.

White background.  Big, bold, red type.  Absurd black and white head shot.  That’s all it takes to shout out…hey, this might be a fun, interesting and entertaining read.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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