Covers Sell

Covers Sell

King Karl

Posted by Scott On August - 1 - 2012

The  current issue (#31) of Bloomberg Businessweek is a great example of “radical clarity”. 

Art Director Richard Turley has clearly “committed to the cover”. 

Not affraid to use big, bold, aggressive type treatments, this example very well maybe over-the-top.  But for political junkies, this cover is probably irresistable.  For those of you feeling a bit shy about what your magazine is selling, perhaps this cover will serve as inspiration to take some chances.

White background.  Big, bold, red type.  Absurd black and white head shot.  That’s all it takes to shout out…hey, this might be a fun, interesting and entertaining read.


Leave a Reply


About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



    Activate the Flickrss plugin to see the image thumbnails!