Covers Sell

Covers Sell

Insert Card We Love

Posted by Scott On July - 23 - 2012

Check out the new insert card (blow-in) from Maclean’s…it came in my subscriber copy.

Here at we love it that Maclean’s is celebrating the history of their magazine’s evolution, from 1908 to 2012, as the card highlights four different cover designs used over the decades.

Maclean’s remains one of my favorite Canadian magazines, and continues to post strong newsstand sales, both for their regular and special issues!

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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