Covers Sell

Covers Sell

Vacation Homes

Posted by Scott On June - 20 - 2012

Canadian Real Estate Wealth is doing two covers for their August 2012 issue.

The first cover is aimed at the BC and Alberta markets.  The second is aimed at the rest of Canada.

When we have done split covers in the past, focusing on regional content, we have seen big lifts in sales peformance in BC and Alberta.  After all, real estate is all about location, location, location. 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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