Covers Sell

Covers Sell

Let the Games Begin!

Posted by Scott On May - 23 - 2012

“Let the games begin!” That’s what Tina Brown, Editor of Newsweek said, in response to the Time Magazine cover featuring the breast-feeding yummy mummy. Early sales data clearly shows that this amped up cover has done its job, to sell copies. Same goes for the Newsweek cover calling President Obama the First gay President.

It was also pointed out, by the editor of New York, that for magazines that have a large percentage of their rate base covered off by subscription penetration, the cover serves another role, to simply generate buzz and excitement on TV, radio, and on social networking platforms.

Here’s a few examples of some covers that wags and whits have generated that are making the rounds, making fun of the shameless tactics used to market magazines and to market politicans, and control the game of spin.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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