Covers Sell

Covers Sell

“Hey, at least it is our Smut”

Posted by Scott On April - 27 - 2012

An interesting and entertaining article in today’s National Post by William Watson, pokes fun at the Department of Canadian Heritage, Stephen Harper, Feminists, English Canadian prudes, Quebec culture, Sex Trade Workers, and Canadian magazine publishers, all in one hilarious and infuriating poke in the eye.

http://fullcomment.nationalpost.com/2012/04/26/fps-william-watson-100000-each/

At least Watson is honest enough to inform us where he stands, when he writes, “Whether or not you think the government should be reinforcing Canadians’ magazines purchases–and this page thinks it shouldn’t be–the idea is at least to reinforce actual cash-on-the-barrel-head purchases, not to supplant readers’ tastes entirely.  Subsidies are proportional to consumer purchases.” 

It’s interesting how Watson fails to mention that newspapers are HST exempt,  but that magazines are not, which means magazine purchases contribute to the government coffers, while newspapers get a free ride…talk about a subsidy, hello.

While I think both covers are quite effective at their mission, I’ll leave it to you to decide whether Watson is correct when asking the rhetorical tongue-in-cheek question:  “With the scale advantages American girlie magazines enjoy (and “guys-ie” magazines too apparently), aren’t we patriotically obliged to help protect local production against unfair foreign competition?”

Pehaps Mr. Watson answers his own question with a question in closing, “How long before we start hearing from Quebec about how moralistic English Canadians are and uptight about sex?”  Judging by the New York Times Best Sellers List, with Fifty Shades of Grey topping the charts, I’d say that most Americans, and Canadians, are not as uptight as Mr. Watson would like you to believe.

And since the National Post chose not to publish the cover of the Gay publication (could it be his readers are too uptight to handle it? the Post is homophobic? Sexist? or perhaps simply “space challenged”?, as opposed to hypocritical?), for the sake of gender equality, and as a public service, here are the covers.  To each his/her own.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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