Covers Sell

Covers Sell


Posted by Scott On April - 6 - 2012

The May 2012 issue of Glamour magazine, featuring cover girl Lauren Conrad, is creating a stir in the United States, because, wait for it, she is posing topless.  Gasp.  Really?  Looks pretty tame to me. 

Heck, compared to Sports Illustrated’s Swimsuit issue, one might say Glamour’s cover is a Sunday School teacher’s idea of sinful.

And if we really want to be honest about how timid, prudish, and culturally neutered Americans are by the bible-thumping crowd, and fears of de-listing from hyper-sensitive retailers who live in fear of the “moral majority”, the U.S. Glamour cover is lame when compared to the Vogue (Espana) example below.  Muy Bien.  Perhaps we could learn something about how to sell magazines from the Europeans. 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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