Covers Sell

Covers Sell

MPA Event on Digital

Posted by Scott On March - 22 - 2012

More on digital sales from U.S. MPA event, in an aricle on Foliomag.com  (see below)

http://www.foliomag.com/2012/mpa-digital-swipe-publishers-see-gains-tablet-efforts

Some key observations include:

By 2014, it’s estimated there will be 89.5 million tablets users in the United States; this represents 27.7 percent of the total population

  • Currently, the iPad (which sold over 3 million units of its third incarnation after its launch last week) makes up 83 percent of the U.S. tablet market
  • Conde Nast’s president, said,  “We have a $15 million business that came out of nowhere, that we didn’t have last year.”
  • Future Publishing’s UK division saw a $1 million increase in new revenue after the Apple Newsstand launch

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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