Covers Sell

Covers Sell

9/11 Special Sells 124,844

Posted by Scott On March - 9 - 2012

The September 11th, 2011 issue of Time magazine sold 124,844 single copies, according to ABC statistics.  It outsold the prior year’s issue in that time slot by 51,252 copies or a whopping 70%.

That’s an impressive pick up!

But what a cover it was.  Clearly this tragic anniversary remains an important milestone that still resonates deeply. Subject Matter Matters.

However, there were 4 other issues  in 2011 that sold even better for the weekly magazine:

December 26th, 2011 (Person of the Year/Protester): 142,673

October 17th, 2011 (Steve Jobs):  165,675

May 16th, 2011 (Royal Wedding):  214,685

May 20th, 2011 (Osama X’d): 362,109

See previous posts with regard to Time 2011 covers:

http://www.coverssell.com/?p=3987

http://www.coverssell.com/?p=4547

http://www.coverssell.com/?p=3491

http://www.coverssell.com/?p=4707

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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